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tobacco companies into this rapidly expanding market

Unlike vaping with e-cigarettes, vaping cannabis delivers high concentrations of the psychoactive compound THC, which can lead to strong and sometimes unpredictable effects

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Introduction (continued) The media have an equally powerful role in influencing individuals and policymakers

Saying that, I choose to smoke, and its an expression of my freedom, is something that, again, the companies have worked for a long time to reinforce, and its something that they know has resonance." Ling thinks that this framing is clever beyond just appealing to America's individualistic culture: "It also shields [the tobacco companies] from litigation because, if you started smoking because it was your choice, then if you get lung cancer its your fault

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